Marginal Wins

Your team is doing work that shouldn’t exist.

I’m a developer who joins your team a day or two a week. Point me at a workflow that wastes their time, and I’ll work out a better way and build it. One fix at a time, every week.

It’s not the big stuff.
It’s the little things.

  • The things that take 30 minutes instead of 30 seconds.
  • The things that require five tabs, two spreadsheets and lots of copy-and-paste.
  • The things someone does every Friday because nobody has ever had time to fix them.
  • The tools you pay for twice, because two of them do the same job.

Most of these problems are too small for a consulting project.

So they survive.

And they multiply.

Marginal Wins exists to get rid of them.

minutes a day, across people,

Change the underlined numbers to match your team.

At £ an hour, that’s a year.

  1. I join your team
  2. I find the small problems
  3. And build fixes, fast

There is no discovery phase that ends with a 60-page recommendation.

No six-month roadmap before anyone touches the problem.

ProblemBuildUseImprove

Book a 20-minute call

The kind of thing I fix

Every team’s version is different, and the niche ones are exactly what I’m here for.

  • Sales

    Before Quotes priced from a spreadsheet only one person understands.

    After A quoting tool with the same rules built in, so anyone can quote.

  • Support

    Before ‘Where’s my order?’ checked across the shop, warehouse and courier sites.

    After One lookup across all three, with a reply drafted to check and send.

  • Operations

    Before Invoices go out late while someone chases timesheets and checks budgets.

    After Timesheets chased for you, overruns flagged, invoices drafted on the 1st.

  • People

    Before New starters set up in eight systems by hand. Something always gets missed.

    After One form sets up what it can and tells the right person what’s left.

Hi, I’m Ronnie.

I’m a software developer with a first-class degree in computer science. For the past two years I’ve built software for clients across a range of industries, and I co-founded an AI company.

I come in from outside, so I notice the workarounds your team stopped seeing years ago. Then I go and talk to the people doing the work, find out why it’s slow and fix it.

Find me on LinkedIn

Marginal Wins is just me.

  • I’m the person who you speak to.
  • I’m the person who meets your team.
  • I’m the person who saves you time.

Ahead of our discovery call

How is this different from hiring a developer or an agency?

Agencies usually start with one big project and spend weeks scoping it. I start by sitting with your team, finding what gets in their way, and fixing or improving it the same day where I can. Lots of small changes, delivered quickly, rather than one big one delivered slowly.

What if I don’t know where to start?

Then I’ll find it. I sit with your team, ask what’s repetitive or annoying, and watch the work being done.

How long does it take?

I usually work a day or two a week, for anything from a few weeks to three months. We agree the days and the number of weeks before I start.

How much does it cost?

A fixed day rate for an agreed number of days. You know the full cost before I start, with no surprises.

Do you need access to our systems?

Only what’s needed for each fix, and only with your approval.

Is it safe to use AI with our data?

I tell you exactly which tools I’m using and what data goes into them before I build anything. If something shouldn’t leave your systems, I find a way to build it that keeps it there.

Who owns what gets built?

You do. Everything I build belongs to your company.

What happens when you finish?

You keep everything, and it keeps working without me. I build on the tools you already use wherever I can, so there’s nothing new for your team to learn. Everything I build comes with a plain guide for the people who use it, and notes for whoever looks after it, written so someone other than me can maintain it.

Not one revolutionary breakthrough.
Hundreds of small improvements.

That is the idea behind Marginal Wins.

When Dave Brailsford took over British Cycling, the team started looking for tiny improvements everywhere.

  • Better nutrition.
  • Better sleep.
  • Better training.
  • Better equipment.
  • Better recovery.

The idea became known as the aggregation of marginal gains: improve enough small things, and the combined effect becomes significant.

Let’s cross the first one off.

Book a 20-minute call. When you book, tell me one job your team hates doing, and I’ll come with an idea of how I’d fix it.

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